This glossary gives one reference name per notion. Older pages, URLs and parameters may still use another name: they are listed in the Also called column so you can match them.
| Term | Definition | Also called | Technical name |
|---|
| Client | The company that subscribed to Goodays. A client owns one or more universes and all their points of sale. | customer (name used inside some Goodays tools and URLs; in documentation always say client) | |
| Universe | One of your brands, as set up in Goodays, with its own graphic charter: logo, colors, texts. Widgets are displayed with the look of their universe. For example, a client that runs two restaurant brands has two universes. In other pages, the first mention reads "universe (one of your brands)". | brand, banner, enseigne, widget consumer | universe (API) |
| Universe ID | Identifier of a universe (one of your brands) in widget URLs, usually built as <client>-<universe> (for example madrigal-los-pollos-hermanos for the Los Pollos Hermanos brand of the Madrigal client). Given by your Goodays project contact. | customer_name (widget URLs) | universe_id |
| SDK key | Key that identifies a universe in the Web SDK script URL (https://cdn.goodays.co/sdk/<SDK key>.js). It is visible in your web pages by design. Not to be confused with the API token. | API_KEY (Web SDK page) | sdk_key |
| API token | Secret credential sent in the Authorization header of Goodays API requests. Never expose it in a web page. | API key | |
| Goodays project contact | The person at Goodays who follows your project and gives you your identifiers and access. | account team, sales representative, Goodays team, Goodays contact, Customer Success Manager (CSM), engagement manager | |
| Term | Definition | Also called | Technical name |
|---|
| Point of sale | Any place where Goodays collects feedback: shop, restaurant, agency, mall, website... Each point of sale belongs to one universe. | place, store, shop, establishment, agency, location | place |
| External ID | Your own code for a point of sale, as used in your information system (SAP code, store code...), for example ABQ-001. It is set by you, unique per client, and is the identifier you use in widget and SDK URLs. | partner ID, POS ID, store code | external_id, partner_id (API responses: a historical field name, it has nothing to do with Goodays partners), pos_id (widget URLs) |
| Place ID | Identifier generated by Goodays for a point of sale (the External ID is yours, the Place ID is Goodays'), returned by the /places endpoint of the Goodays API (for example EFGH5678). Use it only with the Goodays API. | Goodays ID | place_id, id on a place object |
| Term | Definition | Also called | Technical name |
|---|
| End customer | The customer of a client, who gives feedback about a point of sale. | customer, respondent | |
| Survey | Set of questions submitted to end customers, configured in Goodays. | questionnaire, quiz | survey |
| Participation | Everything one end customer submits at once: survey answers, a rating and/or a verbatim, whatever the channel (email, SMS, QR code, website, Google...). It is the base unit of data in Goodays. | feedback, response (API), conversation | response (API) |
| Rating | The score an end customer gives in a participation, usually from 1 to 5. | note, mark | in survey answers |
| Verbatim | The free text written by an end customer in a participation. | comment, message, remark | message |
| Review | A participation published for the public: its rating, verbatim, date and author's first name, as shown in Showcase widgets. Reviews collected from Google are also called Google reviews. | public review, user-generated content (UGC) | |
| Score | An indicator calculated from many ratings over a period, such as the Customer Satisfaction score, or the Customer Relationship score. | average rating, note | |
| Reply | The answer a pro user writes to an end customer from the Goodays back office. | answer | reply |
| Pro user | A person from the client's team who uses the Goodays back office to read participations, reply and follow statistics. | user, back office user | |
| Term | Definition | Also called | Technical name |
|---|
| Web SDK | The Goodays JavaScript library you add to your web pages to display widgets. | SDK | |
| Widget | A ready-to-use Goodays component displayed by the Web SDK in the browser: survey button, pop-in, Showcase score, latest comments... | interface | goodays-widget (HTML class) |
