✉️ HTML Integration Guide

✉️ Guide to Customizing Email Content in Goodays

At Goodays, we offer you the ability to customize your emails to ensure a consistent, engaging experience that aligns with your brand identity.

This guide outlines the types of content you can personalize and the best practices to follow for optimal integration.

📨 Provide the Email Subject Line

The subject line is a key engagement element — it’s the first thing the recipient sees. When planning your email sends, make sure to carefully craft the subject line and explicitly provide it to your Goodays contact so it can be properly integrated.

🔗 Clickable Links

You can include several types of links in your emails:

Links to your website or social media: Make sure all URLs are correctly filled in.
Mirror link (web version of the email): Goodays automatically handles the browser version display. To ensure the link works correctly, use the {{mirror_link}} variable in the href attribute:

<a href="{{mirror_link}}">View this email in your browser/a>

Unsubscribe link: The unsubscribe link is also managed automatically. Simply insert the value [unsubscribe] in the href attribute:
```
<a href="[unsubscribe]">Unsubscribe</a>
```
Star rating: Each star has its own link to accurately track the rating selected by the customer (from 1 to 5).
- 1st star → {{url}}&cz_answer=1
- 2nd star → {{url}}&cz_answer=2
- 3rd star → {{url}}&cz_answer=3
- 4th star → {{url}}&cz_answer=4
- 5th star → {{url}}&cz_answer=5
```
<a href="{{url}}&cz_answer=1">⭐️</a>
```
Main link (CTA): If your email includes a primary button to leave feedback, you can use the {{url}} link.
```
<a href="{{url}}">Leave feedback</a>
```

🧩 Dynamic Content

By using dynamic variables, you can tailor the content to each recipient:

Recipient's first name: {{first_name}}
Recipient's last name: {{last_name}}
Store name: {{place.name}}

<p>Hello {{first_name}},</p>
<p>Thank you for visiting {{place.name}}. Your feedback matters to us!</p>

🖼️ Image Integration

Images hosted on your own servers: Recommended to ensure performance and stability.
Images embedded in the email: If you cannot host the images yourself, be sure to include them in the archive you send us for integration.

✏️ Plain Text Version of the Email (Optional)

If you wish, you can also provide a "plain text" version of your email.
This is useful for certain email clients that do not render HTML properly or for accessibility reasons. The plain text version does not include layout or images, but delivers the essential message in a simple, readable format. You can send us this version alongside the HTML design. The plain text version also supports the same dynamic variables and links as the HTML version.

✅ Best Practices

All clickable elements must clearly point to a valid URL.
Variables must follow the {{variable_name}} format (e.g., {{first_name}}) to be automatically replaced with the correct values.
Make sure all links, images, and dynamic content are consistent and tested before sending.

💬 Need Help?

Your Customer Success team is here to support you.
Feel free to share your templates or email files for validation before integration.